Been going back and forth on this "How It Works" section, trying to incorporate assetsBeen going back and forth on this "How It Works" section, trying to incorporate assets
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Been going back and forth on this "How It Works" section, trying to incorporate assets that resonate with the brand of the client, but it just didn't feel right. I ended up settling on the much more minimal and cleaner design. Which one do you prefer?

45 voted

58%

Option A

32 voted

42%

Option B

77 votes

Closed

Blaq's avatar
these are really good
David's avatar
Thanks man!
Révolté's avatar
Love the A one, good job!
David's avatar
Thank you!
Kendrick's avatar
that is a great one right there
David's avatar
Thanks!
Jonathan's avatar
Option A for me
David's avatar
Thanks Jonathan!
Juan's avatar
B for me. The focus stays on the feature and the flow is much easier to scan. It’s clear, direct, and doesn’t fight for attention. In A, the background becomes the hero, not the feature, and that hurts comprehension.
David's avatar
Thanks Juan! I had the same thought, what's most important here is the content, not necessarily the flashy imagery
I felt as if they were fighting for attention and it didn't become clear what the copy was trying to convey on first glance
Simply7's avatar
For me I choose option B its more clear, ui feels modern but doesn't deviate the user from the info they want to get clearer description on how it works. Even tho option A feels visually appealing it deviates users from the information they are trying to get on how it works hence leads to confusion later on
David's avatar
Nailed it, my thoughts exactly!
Cipher's avatar
Option B seems better for me
David's avatar
Thanks!
Adonis's avatar
i love option A
Rana Naveed's avatar
Option B feels much more premium. While A has nice personality, the minimal version (B) makes the globalization concept feel faster and more efficient. Great call on the pivot!
David's avatar
Thanks Rana! I agree, I felt what was more important was the content not necessarily the imagery
I feel Option B is easier to scan and gets right to the point, which is the overall goal with this section
Stephanie's avatar
Option B feels cleaner and more minimal. Both are strong but B has better visual flow!
David's avatar
Thanks Stephanie! I agree
M.'s avatar
B looks more cleaner😊
David's avatar
I agree Muhammad!
Onifade's avatar
I will go with B. I am a fan of clean and less clustered interfaces .
David's avatar
Thanks Onifade! I agree
Onifade's avatar
You are welcome
Chibueze's avatar
UI designers Chose A, UX designers Chose B, Motion deigners; Both 😂
David's avatar
LOL this is the best comment so far
Okoro's avatar
B looks good
Sufyan's avatar
I always prefer non-clutter, but in this "Option A" is the winner!!
David's avatar
Thanks Sufyan!
Shobrun's avatar
B for me, looks clean!
David's avatar
Thanks Shobrun!
Faith's avatar
option B is cleaner but honestly both look solid! the minimal approach really lets the content breathe
David's avatar
Thanks Faith! I'm leaning towards the minimal approach myself, wanting to focus on the content and let the imagery support it rather than take away from it
Koushik's avatar
Your work on this project is impressive.
David's avatar
Thanks Koushik!
Alexander's avatar
The minimal design works much better for digital products imo... The other one is a little over the top for a rather technical section ig
David's avatar
Yeah I agree. For sections with detailed and complex copy, minimal is always a good way to go
oxkim's avatar
this is rlly good!
David's avatar
Thanks man!
Jude 's avatar
B all the way
Azhar's avatar
Clean wins. Clarity beats decoration in this section.
David's avatar
Always 🙌
Mishaal's avatar
B works 🙌
Razvan (Alex)'s avatar
I’ve had clients ask for more visuals here, but after launch we usually notice the cleaner version performs better. Less thinking required
David's avatar
Exactly. Clarity and communication of the idea always wins in the end. Don't make it harder for the user to understand what you do haha
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