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Kia × LEC Community Tournament (Multi-country grassroots esports)
My role: Senior Creative Project Manager
Project description:
Kia powered the LEC Community Tournament, a grassroots League of Legends competition engaging esports fans across multiple European countries. With LEC casters Caedrel and Drakos hosting, a full tournament journey from regional qualifiers to live finals at the LEC Studios in Berlin, and a community-built progression structure, the campaign positioned Kia as a genuine supporter of European esports talent — not just a top-tier sponsor logo.
Skills:
- Influencer Marketing
- Live Streaming Setup
- Content Marketing
- Streaming Platform
- Logistics Coordination
Case File:
https://www.theconsumerautopsy.com/case-files/kia-lec-community-tournament
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