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Having an email list and having an email marketing strategy are two different things.
You can have hundreds of subscribers and still have no clear idea what you want your emails to achieve.
Are you helping people understand your services?
Building trust before they book?
Keeping in touch with past clients?
Encouraging people who already know your business to take the next step?
These goals aren't interchangeable, and neither is the content you send to achieve them.
A newsletter that educates your audience may look very different from an email designed to re-engage previous clients.
Before deciding how often to send emails or which platform to use, I'd start with a simpler question:
What role should email play in your business?
Once that's clear, it's much easier to make decisions about content, frequency, automation, and design.
Your email list is an asset. The strategy is what helps you use it intentionally.
#EmailMarketing #EmailStrategy #WellnessMarketing #AudienceBuilding #DigitalMarketing
A clear strategy makes all the difference. Every email should have a purpose and move the audience one step closer to the goal. 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A little elegance goes a long way.
Designed a luxury jewelry email experience where beautiful imagery, refined typography, and thoughtful messaging work together to make every piece stand out.
Because great email design shouldn't just look beautiful. It should build desire and inspire action.
Luxury Jewelry | Email Marketing | Email Design | Figma
A landing page that does one job: get the email, then get the booking.
I designed a lead funnel for a fitness class, built as a landing page with a booking page right behind it. Here's what each part does:
Proof comes right after the promise. A client testimonial sits directly under the hero, so doubt gets answered before the visitor scrolls.
Scarcity is stated plainly. "Only 100 live spots" gives people a reason to act today without a fake countdown timer.
The thank-you page does real work. Instead of a dead end, the visitor picks a date and time slot right away, while their interest is highest.
The red and white palette keeps the energy high, and the red button is the only one that stands out.
If you sell to enterprises, deals feel slow right now.
And the fix going around is "send more emails."
More cold emails. More ads. An AI that sends them for you.
But that's rarely the real problem.
The real problem: buyers decide before they talk to you.
One big survey of business buyers found most of them pick their shortlist before they speak to any salesperson.
And they almost always buy from that list.
Where do they make that list.
On your website. Before you even know they exist.
So more emails just send more people to the same page.
If the page doesn't work, you just get more people leaving.
Here's the fix 👇
#1 - Make it clear who it's for. A stranger should get it in 5 seconds. One voice AI company lists 8 trades right in its menu. A roofer finds roofing in one click.
#2 - Show proof from a company like theirs. Their size, their industry, one real number.
#3 - If you handle their data, show how you keep it safe.
Bottom line: fix the page first. Then send more people to it.
This is the work we do.
We write and design the page your buyers land on. DMs open.
