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Meta ads account review for a massage and cupping center in Gaza that books through WhatsApp, Messenger and Instagram. The audit found Reels and Stories conversations cost about $0.63 vs. $0.15 on the Facebook Feed, two ad sets with the same targeting were competing in the auction, and almost a third of the budget went to a visits campaign. Limited placements to Feed, paused weak ads, moved spend to messaging campaigns and set up an A/B test on age. Early result: CPM down about 27% and CTR up from 6.1% to 7%.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A client came back for a second set of Meta ads. Best review there is.
Home equity loans are a hard niche. People don't trust easily.
So I tested 12+ concepts. One of the strongest was a simple pillow.
My guess: most loan ads sell numbers, the pillow sells calm.
Next round: more feelings, fewer numbers.
Love this! "Most loan ads sell numbers, the pillow sells calm" - that's a killer insight. Trust-based niches need emotion over data. Testing 12 concepts to find the calm angle is why your client came back. Inspiring!
AI-Powered Ad Concept for Medical Tech
Built this trial ad concept targeting aesthetic doctors and clinics.
Doctors have tons of "before & after" photos, but rarely use them to drive new patient sign-ups.
Instead of just making it look pretty, we focused on script structure & conversion psychology:
𝗗𝗶𝗿𝗲𝗰𝘁 𝗛𝗼𝗼𝗸: Calling out "Doctor" immediately to stop the right scroll.
𝗧𝗵𝗲 𝗣𝗶𝘁𝗰𝗵: "1 upload, 3 jobs" turning static photos into an automated sales tool without extra admin work.
𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Directing viewers straight to a free trial sign-up.
This shows how we connect video editing with real client conversion goals.
Which framing do you think works better for Meta ads vertical or horizontal?
2 voted
50%
2 voted
50%
4 votes
Closed
Vertical. In the horizontal cut the before/after cards sit small in the middle of a lot of empty frame, and on a phone that's exactly the part a doctor needs to read. Also worth checking Meta's rules on before-and-after images for cosmetic procedures before it runs; the "Doctor"...
Real estate brands, your social media needs more than property listings. 🏡
Posting property photos is important, but is that all your audience sees when they visit your page?
People may also want to learn about the neighbourhood, understand the buying process, or know what to consider before choosing a property.
Here are 4 content ideas real estate brands can start using:
🏡 Property tours: Show the property's features in an engaging video.
📍 Neighbourhood highlights: Share useful information about the location.
💡 Educational tips: Answer common questions buyers and renters ask.
🎬 Behind the scenes: Show property inspections, site visits, or the team at work.
Remember, your content shouldn't only show people what's available. It should also help them understand your brand and feel confident taking the next step.
Real estate business owners: Are you posting only property listings, or are you educating your audience too?
#RealEstateMarketing #SocialMediaManagement #ContentStrategy #DigitalMarketing
