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Taste Test
AI-Powered Ad Concept for Medical Tech
Built this trial ad concept targeting aesthetic doctors and clinics.
Doctors have tons of "before & after" photos, but rarely use them to drive new patient sign-ups.
Instead of just making it look pretty, we focused on script structure & conversion psychology:
ππΆπΏπ²π°π ππΌπΌπΈ: Calling out "Doctor" immediately to stop the right scroll.
π§π΅π² π£πΆππ°π΅: "1 upload, 3 jobs" turning static photos into an automated sales tool without extra admin work.
π§π΅π² π’πππ°πΌπΊπ²: Directing viewers straight to a free trial sign-up.
This shows how we connect video editing with real client conversion goals.
Which framing do you think works better for Meta ads vertical or horizontal?
2 voted
50%
2 voted
50%
4 votes
Closed
Super smart angle Aysha! π So true - aesthetic clinics sit on goldmine of before/after content but never turn it into conversion.
Love that you focused on script structure vs just pretty visuals. That "website gallery updates itself" hook is so strong for busy doctors - solves real pain point, not just aesthetics. Great concept!
Appreciate your comment.
Vertical. In the horizontal cut the before/after cards sit small in the middle of a lot of empty frame, and on a phone that's exactly the part a doctor needs to read. Also worth checking Meta's rules on before-and-after images for cosmetic procedures before it runs; the "Doctor"...
Irkham! That mobile real estate point is so true if cards are tiny on a phone, you lose them. And great catch on Meta's cosmetic before-and-after policies. Do you usually rely on the hook to carry it, or add a quick text disclaimer?
Both, but they do different jobs. The hook earns the stop; a short on-screen line like "results vary" covers the claim side, and it costs almost nothing to add in the edit. If Meta still flags the before/after cards, the "1 upload, 3 jobs" part can carry the ad on its own with the gallery updating on screen.
Appreciate your comment.
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