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RUDE OLIVE 🫒
Salty. Briny. Unapologetic.
Not every brand has to be sweet. Sometimes, a little attitude is the whole point.
For Rude Olive, I created a bold and playful brand identity that embraces the olive’s unapologetic personality—chunky typography, expressive mascot, and a vibrant color palette that stands out on the shelf while staying true to the product.
A brand that’s a little rude… but impossible to ignore.
What do you think of this direction? 👀
#brandidentity #branding #olivebrand
Wow! Obsessed with this branding 🙌
thank you
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The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
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• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
There's a shop in Barcelona that sells vintage prints from artists long gone.
On one of my visits, I found myself completely drawn to the way they used to illustrate flowers, fruits, objects, animals. A real exercise in consistent observation, one that's been lost in a generation that has normalised looking for inspiration in pins.
I do it too. But I believe creativity and art direction deserve more than that.
I once used these archives as references to illustrate natural ingredients for a beverage series with a completely different style, but studying them helped me understand the anatomy of each element.
Where else do you look for inspiration?
That is so beautiful for inspiration!