Matcha Mori is a fictional premium matcha brand identity rooted in Japanese tea culture and shaped by a calm, minimal aesthetic.

The goal was to avoid the generic "wellness brand" look and create something that feels authentic, premium, and modern at the same time. I designed a torii gate mark paired with a refined serif wordmark and the tagline "Pure. Calm. Elevated." A deep green and cream palette, with soft cherry blossom accents, balances tradition with elegance.

The identity was then extended across a packaging tin, styled flat-lay shots, and lifestyle and apparel applications, all unified by the same mark, palette, and quiet editorial tone.

The result is a cohesive brand system that works equally well on a product tin, in a lifestyle shot, or on a staff uniform.

Scope: Brand Identity · Logo Design · Packaging · Lifestyle Branding-