Offscript Was a design conference for web 3 creative professionals and designers. The team had asked me to create a brand treatment for their conference that reflected the locale that they were hosting the conference in, which was San Miguel de Allende, Mexico. So I created an icon system and color palette that was featured colors, patterns and symbols seen around the city itself, and provided creative direction & templates for their marketing efforts. The conference was designed to be an intentional space to slow down, unplug, and connect with other professionals who were typically underrepresented in a pretty technical field. So the creative direction was built to amplify that sense of being immersed in a beautiful place.