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My role was to develop Vinto's brand strategy and visual identity, creating a system that communicates trust, clarity, and accessibility. From positioning to illustrations and UI directions, every element was designed to simplify the perception of financial management while building a distinctive and memorable brand.
The project combined strategic thinking with visual execution, resulting in a cohesive identity that extends seamlessly across digital touchpoints. My goal was to transform a complex subject into an approachable experience through thoughtful branding and design decisions.
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For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.
The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.
By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.
I love your use of color and composition here.
Exploring two visual directions for a luxury surrogacy brand.
Same content.
Same layout.
Different feeling.
One direction feels warmer and more human.
The other feels calmer and more premium.
Which one would you trust with a life-changing journey?
9 voted
20%
35 voted
80%
44 votes
Closed
Will go for Premium
What do you think guyzzzz!!! 🥹
Am here with a more refine and updated version, even though, it was my first logo branding for a fashion clothing brand.
Lemme know your opinions. Btw, I landed on two directions I genuinely love for different reasons.
And now I'm stuck. 😅 So I'm opening it up — which one says "The Haya" to you?
Drop a 1 or 2 in the comments.
If you're a brand looking for a designer, who treats every project like it's the only one that matters — let's talk. 🤍
7 voted
70%
3 voted
30%
10 votes
Closed
I prefer the structure and redefined version
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