My role was to develop Vinto's brand strategy and visual identity, creating a system that communicates trust, clarity, and accessibility. From positioning to illustrations and UI directions, every element was designed to simplify the perception of financial management while building a distinctive and memorable brand.

The project combined strategic thinking with visual execution, resulting in a cohesive identity that extends seamlessly across digital touchpoints. My goal was to transform a complex subject into an approachable experience through thoughtful branding and design decisions.