CapCut — The Art of the Cut Main Direction Tag Direction A: CapCut as a Different Industry Concept Statement CapCut The Art of the Cut reimagines CapCut as a Mediterranean heritage design maison, built on the oldest form of "cut and assemble" in history: the mosaic. Long before timelines and keyframes, the Mediterranean was full of master editors. In Carthage and Roman Africa, artisans cut thousands of tiny stone tiles — tesserae — and placed them, fragment by fragment, into mosaics that still glow on the floors of the Bardo in Tunis two thousand years later. That is editing at its origin: take many small pieces, place them with intention, reveal a whole greater than its parts. In this world, the scissors in the CapCut logo are no longer a UI icon — they are the artisan's blade. Every project is a mosaic, every cut is a tessera, every export is a masterpiece revealed. The palette is drawn from the coast: Sidi Bou Said cobalt, chalk white, sun-baked terracotta, and brass. The brand speaks slowly and confidently, like heritage — but moves like modern AI. It stays true to CapCut's spirit: still the creator's companion, the thing in your hands that turns scattered fragments into something whole. We just gave that idea a 3,000-year-old soul. I built the entire identity inside CapCut Design Studio logo system, key visuals, packaging, merchandise, app UI, and brand story iterating with its AI agent directly on the canvas. Cut. Place. Reveal. Project Information Creator: Lotfi Harbaoui Work Title: CapCut — The Art of the Cut Main Direction: Direction A CapCut as a Different Industry Contact: lotfiharbaoui84@gmail.com LinkedIn: https://www.linkedin.com/in/lotfi-harbaoui-195009224/ X: @Luka_Web3_

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