CapCut — The Art of the Cut
Main Direction Tag
Direction A: CapCut as a Different Industry
Concept Statement
CapCut The Art of the Cut reimagines CapCut as a Mediterranean heritage design maison, built on the oldest form of "cut and assemble" in history: the mosaic.
Long before timelines and keyframes, the Mediterranean was full of master editors. In Carthage and Roman Africa, artisans cut thousands of tiny stone tiles — tesserae — and placed them, fragment by fragment, into mosaics that still glow on the floors of the Bardo in Tunis two thousand years later. That is editing at its origin: take many small pieces, place them with intention, reveal a whole greater than its parts.
In this world, the scissors in the CapCut logo are no longer a UI icon — they are the artisan's blade. Every project is a mosaic, every cut is a tessera, every export is a masterpiece revealed. The palette is drawn from the coast: Sidi Bou Said cobalt, chalk white, sun-baked terracotta, and brass. The brand speaks slowly and confidently, like heritage — but moves like modern AI. It stays true to CapCut's spirit: still the creator's companion, the thing in your hands that turns scattered fragments into something whole. We just gave that idea a 3,000-year-old soul.
I built the entire identity inside CapCut Design Studio logo system, key visuals, packaging, merchandise, app UI, and brand story iterating with its AI agent directly on the canvas.
Cut. Place. Reveal.
Project Information
Creator: Lotfi Harbaoui
Work Title: CapCut — The Art of the Cut
Main Direction: Direction A CapCut as a Different Industry
Contact: lotfiharbaoui84@gmail.com
(mailto:lotfiharbaoui84@gmail.com)LinkedIn: https://www.linkedin.com/in/lotfi-harbaoui-195009224/
(https://www.linkedin.com/in/lotfi-harbaoui-195009224/)X: @Luka_Web3_
Live posts:
X: https://x.com/Luka_Web3_/status/2061775999235162456
(https://x.com/Luka_Web3_/status/2061775999235162456)LinkedIn: https://www.linkedin.com/posts/lotfi-harbaoui-195009224_capcutdesignstudio-ugcPost-7467541762232909824-z39H
2
11
538
an AI receptionist that books appointments 24/7
It uses ElevenLabs V3 voices sounds completely human.
0
15
Introducing Sentinel your Solana on-chain bodyguard.
Paste any token or wallet → get an instant rugcheck verdict in plain English. Flags mint authority, liquidity risks, rugged creators, holder concentration all in 2 seconds.
0
9
I built Ghost Negotiator an app that makes the awkward phone calls for you, in a cloned voice, powered by ElevenLabs and built in Cursor
0
9
News is slow. Text-heavy. Locked behind language barriers.
So I built BriefBot a live AI voice news anchor.
Ask it anything → @firecrawl_dev searches the web → @elevenlabsio speaks the answer back to you
4 languages auto-detected
Zero hallucination — real sources only
Live ticker + morning briefing
0
8