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BOTANICA – Klaviyo Flow Architecture & Smart Segmentation
While high-converting email design attracts subscribers, the underlying backend logic is what actually drives automated revenue. This case study highlights the strategy and technical setup built for BOTANICA.
WHAT I DESIGNED & CONFIGURATED:
Conditional Splits & Routing: Segmenting initial flows based on purchase history (buyers vs. non-buyers) to deliver hyper-relevant messaging.
Smart Personalization: Dynamic tags (First name OR friend) and dynamic content blocks to boost open rates and retention.
Time Delays & Frequency Capping: Optimizing touchpoints so subscribers aren't spammed while going through parallel flows.
Core Segments Built: Engaged 30/60/90 days, VIP Customers, Lapsed Buyers, and Unengaged Cleanup.
THE STRATEGIC APPROACH:
Rather than sending a single generic email, each flow is mapped out using logical branching to ensure every recipient gets the exact message suited to their stage in the customer lifecycle.
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A beautiful Shopify store is great. But does it make people want to shop?
Take a look at my latest e-commerce design project for Amora Renae, a luxury hair extension brand.
I wanted the experience to feel as premium as the products themselves.
From the bold pink hero section and elegant product collections to the detailed product pages and responsive layouts, every design decision was made to bring the brand's identity to life while keeping the shopping journey intuitive.
But here's where I need your honest opinion:
If you were the customer visiting this store for the first time, what would catch your attention first?
The homepage and overall visual identity 🎨
The product presentation and collections 🛍️
The product page experience
The mobile shopping experience 📱
And for the designers here, what would you improve?
I genuinely want to hear different perspectives. Let's talk design, user experience, and what makes an online store memorable.
#Shopify #EcommerceDesign #WebDesign #UIDesign #UXDesign
Love the creativity behind this. The visual identity feels consistent and well thought out.
A modern, elegant website concept designed for J. Michaels Salon, showcasing a premium beauty and wellness experience.
The design combines sophisticated typography, warm neutral tones, golden accents, and beautiful interior imagery to create a luxurious and welcoming digital experience.
The homepage features a clean navigation system, an immersive hero section, elegant visual presentation, and a clear call-to-action that guides visitors towards exploring the salon's products and services.
PROJECT TITLE:
E-commerce Promotional Email (Portfolio Sample)
ROLE\SERVICES:
Email Design and sales copywriting
PROJECT DESCRIPTION:
This is a concept email marketing campaign created to demonstrate my email design and copywriting skills for e-commerce brands.
The sample showcases a custom, responsive mobile-first template layout built for high engagement, paired with persuasive sales copy, clear product positioning, and conversion-focused call-to-action sections tailored for platforms like Klaviyo and Mailchimp.
