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Fortelos: Formerly Finteligence
Fortelos—formerly known as Finteligence—is an AI-powered business intelligence platform that transforms fragmented business data into actionable executive insights. Originally built for accounting and advisory firms, the platform has evolved into a broader operational intelligence solution that helps organizations monitor performance, identify risks, uncover growth opportunities, and make faster, data-driven decisions.
As Founder and Product Strategist, I led the product vision, market positioning, user experience, AI strategy, pricing, and go-to-market execution. The platform was designed to replace static reports and disconnected dashboards with a continuous intelligence system that surfaces meaningful insights, automates analysis, and empowers executives to act with confidence.
My Role
Product Strategy & Vision
AI Product Design
Revenue Architecture
Go-to-Market Strategy
Pricing & Packaging
UX/UI Direction
Brand Strategy
Product Commercialization
Executive Leadership
Core Capabilities
AI-Powered Operational Intelligence
Executive Dashboards
Predictive Business Insights
Financial & Operational Analytics
Workflow Automation
Strategic Decision Support
Growth Opportunity Identification
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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A closer look at the identity we designed for the Rylo rebrand.
I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity.
Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product.
So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark.
That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity.
One of those projects where a single idea grows into an entire visual language. Loved every minute.
Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most
World class
Being a designer feels like a superpower. Build a prototype? Nope. A fully working app? Yes! Here’s what I made:
Leela is a 2,000-year-old Indian board game with 72 squares, one question, and one die. You roll to enter, move through named inner states, and write a reflection at each square.
Existing versions are either flat, digitised boards or feature-heavy wellness suites. I wanted to make a quieter one.
How I built it:
→ Flowstep MCP wired into Claude Code, Created Flowstep screens directly on canvas and implemented changes from the canvas and using Figma, Design MD file inside of Flowstep is a gem, helps to create cohesive design fast
→ Three complete design iterations before the visual language felt right: a night-sky version, a minimal one, and finally the aura direction that shipped.
→ A playable build deployed on Vercel with the real rules: roll a six to enter, three sixes burn, land exactly on square 68 to complete the game, and landing on square 72 sends you back to 51, music on/off, record or type settings.
→ An optional AI guide running behind a serverless function, so the API key never reaches the browser. The game is fully playable without it.
🎉 Link: Flowstep
🎮 Play: https://leelagame.vercel.app
Linkedin Post: link
Built with Flowstep, Claude Code via MCP, and Vercel.
#FlowstepChallenge
can't wait to try out this game, a 2000 year old game with 72 squares seems like a real challenge, I don't know but my mind is telling me "SUDOKU STRATEGY" 😂. I love also how many screens you have and the consistency that you respected.
Designed the complete product and brand identity for Awlo, an AI-powered job search platform that helps users find jobs faster by automating repetitive tasks. The project includes UX research, mobile app design, branding, logo design, app icon, design system, motion, and marketing assets, creating a cohesive experience across both the product and brand.
Great work, Marharyta! I’m really like this logo and clean design ✨