The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Swipe through to see the full brand identity DRIVETHRU CHICKEN unfold. Combined modern pop culture with premium street food to build a fast-casual look that stands out, featuring everything from the custom logo and "Pure Drip" soy sauce to the merch and our sticker set.
Creativity ❤️
There’s something Creativity does that makes connecting with a brand seamless.
Using "Pure Drip" for the soy sauce turns a mundane condiment into a signature experience. That kind of naming helps the product feel premium rather than just a standard fast food side.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Jordan Reid - Sportswear Brand Identity
Like the logo direction
The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters.
The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job.
I kept the silhouette and palette constant, then let the artwork change around them. The mark can hold an illustration, appear as a solid stamp, or sit on its own at a small size. Each version still has the same shape underneath.
That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears.
If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.
Super bold and creative! Love the vibrant colors. 🔥
Wow, I love the colors 😍