Building a visual world across four iconic brands. 🥤 A look at my social media and visual identi...Building a visual world across four iconic brands. 🥤 A look at my social media and visual identi...
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Athmika Ashok
• 1d
Building a visual world across four iconic brands. 🥤
A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.
The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.
What I worked on: — Social media design — Campaign visuals — Event logo & visual identity — Art direction
More of my branding, packaging and social design work on my profile.
Social Media StrategyGraphic DesignBrand Design
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Artur's avatar
Artur Mikhov
pro
• 20h
Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?
Athmika's avatar
Athmika Ashok
• 20h
I think the main thread for me was the overall energy and visual language. I wanted the four brands to feel connected to the parent brand, but still have their own personality. So I kept the boldness and overall visual structure consistent, while letting the colours, imagery and styling change depending on the brand.
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