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Your customers aren't browsing. They're trying to make a decision, and your site is making it painful.
Every extra click destroys 20% of their buying intent. That's Cognitive Load. And it's silently killing your conversions while you focus on traffic and ads.
The 3 Decision Architecture blockers on most DTC stores:
❌ Unclear navigation — no path, no purchase
❌ No comparison structure — confusion never converts
❌ Hidden shipping costs — trust dies at checkout
Your customers came ready to buy. Your friction talked them out of it.
Fix the flow. Fix the revenue.
Comment FLOW → I'll map your frictionless Decision Path.
This is solid, it feels both clean and engaging. If someone wanted to create something at this level, what would you say matters most in your process?
I believe what you learnt in the process and seeing the your client getting the results is what matters most to me
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Made the best tracking interaction you'll see this week.
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Wow..!!👏
Currently working on a brand Identity project for an Architecture studio named Hexa, and I am experimenting with multiple directions, Direction 1 uses a pattern that is inspired from the logo design, and Option 2 does not. Curious to see which one would you choose and why! :)
16 voted
76%
5 voted
24%
21 votes
Closed
Definitely option 1! the pattern reminds me of a pattern for wooden doors that looks very nice.
Recently I hit the 1% on Contra.
Been working on projects in Framer and getting more consistent with my work.
Feels good to be doing something I actually like.
Still a lot to improve, but moving forward.
How do i get to this peak?
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