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Been away from Twitter for a week because of a client project.
Honestly, I was pretty stressed about whether I’d be able to finish everything before the deadline.
But I made it.
Back to my own work. Currently working on a cybersecurity template in Framer.
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been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet.
a few favourite brands before I start sharing what's new ↓
feels good to be back ❤️
the orange panels pop. what are you sharing first?
Two takes on the same landing page. Which one lands better for 'Picnic'?
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Follow along for more tests like this: x.com/rightnextstep
84 voted
71%
34 voted
29%
118 votes
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Footer 2🔥
Most AI dev tools brand themselves like the future arrived yesterday. Neon, robots, "10x" everywhere. Engineering buyers read that as hype.
ORGN is a unified environment for secure, AI-driven software development. The brief: look like the thing serious teams build on.
We started with the name. ORGN is Origin, the point on an axis that coordinates come from. That became the whole system. A bracketed origin mark, geometry that extends from it in every direction, one controlled band of spectrum on black, and nothing else.
"Build on any axis" is the positioning, the visual logic and the product promise in five words. That's what happens when strategy comes before the logo.
Brand identity, guidelines and launch surfaces by Bright Studios.
Starting from the name and building the whole visual system out of "origin" is a good discipline check. Too many dev tool brands just default to neon gradients because that's what the category looks like right now.
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