Mastering Brand Identity from Moodboards: A Case StudyMastering Brand Identity from Moodboards: A Case Study
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Wiktor Antolik
• 1d
How do we build a brand from just a moodboard?
Each project we work on requires a different approach.
However, moodboarding is one of our non-negotiables when it comes to working on brand projects.
If you haven’t heard of a moodboard before, it’s a collection of images that we put together to give us a clear visual direction.
Okay… but if a moodboard is just a collection of unrelated images, how do we use this to build a brand?
Let’s take a look at my most recent project.
A few weeks ago, I decided to create a new visual identity for Capacities a knowledge management software similar to Notion and Obsidian.
What made Capacities different from competitors was it’s ability to turn ideas & notes into connected objects, making it easier for it’s users to find buried files.
From this information we put together a brief and started moodboarding.
We focused on:
→ Simple shapes like squares and rectangles
→ Grids that kept the layout organised
→ Simple clear and readable typography
Elements that were chosen to showcase connection and organisation.
Collecting was the easy part, the challenge is translating the moodboard into a working and appropriate design system.
Using the moodboard as a reference, I utilised the shapes, layouts and grids to give Capacities a new intentional identity.
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Bella's avatar
Bella Brillantes
pro
• 1d
Love this!
Wiktor's avatar
Wiktor Antolik
• 18h
Thank you!
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