Unlock Brand Equity: Insights from the MEA Business Expo 2026

Unlock Brand Equity: Insights from the MEA Business Expo 2026Unlock Brand Equity: Insights from the MEA Business Expo 2026

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Aishwarya Joshi

• Mar 6

Just got back from the MEA International Business Expo 2026. a room of 500+ global brands, deep conversations around design strategy, brand equity, and the future of visual communication. It reaffirmed why I do what I do. ↳ Design strategy is Business strategy! ↳ Branding, UI/UX & packaging design are now Survival tools, not differentiators. ↳ Motion, animation & illustration are the new language of brand storytelling.

business designnews visualdesign

Anastasia Kochetkova

• Mar 19

Brand identity for Ceramic studio

Graphic identity conveys authenticity, craftsmanship, and modernity. We suggested combining classic serif fonts with modernist minimal sans-serifs. This balances tradition with modern simplicity for a sophisticated composition.

We used an irregular texture inspired by clay, simulated through stamp-like illustrations. This evokes earth and manual work, suggesting a human touch. For colors, we used earth tones with a vibrant accent for highlights. The typography creates an elegant, contemporary visual dynamic.

Brand Design Logo Design Adobe Illustrator Adobe InDesign Adobe Photoshop Graphic Design Brand Strategy

Stephanie Asoegwu

pro

• Mar 20

The clay texture detail with stamp-like illustration is such a thoughtful design choice — it literally makes you feel the material. desvio. has such a strong, tactile identity. The terracotta palette is perfect for a ceramic studio!

Anita Autorino

max

• Mar 17

Do you want to know how to make a successful pitch deck that nails THAT client? 🤑

I once has to design a branding for an agency called “Sandwich” sounds simple. It wasn’t. The name says food. The brand had to say strategy.

There were multiple concepts but just one goal: make people see beyond the name and trust the thinking behind it.

Here's how I did it ⤵

Pitch Deck Designer pitchdeck Brand Design Adobe Illustrator ChatGPT

Daniel G Bright

max

• Mar 18

Typography here is so strong and absolutely not this.

Honestly, I used to do so many pitch decks and that's probably the first thing I started actually designing and it's one of the things I hate doing the most