Inclusive Marketing Test: Which Foundation Copy Resonates?Inclusive Marketing Test: Which Foundation Copy Resonates?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Create your own
Jaclyn's avatar
Jaclyn Blute
pro
• 5h
Taste test. 👀 Same beauty product, two ways to say it:
Option A: "Designed for all skin tones."
Option B: "Finally, foundation that wasn't designed around one skin tone."
One of these will feel like inclusive marketing. The other will feel as though it's performing it. Don't worry too much about "wrong" or "right" because client personas are real, and what strikes one audience as performance could strike another as authenticity. This is a test in nuance!
I kept the backgrounds the same to compare the copy itself. Which one would actually make you trust the brand? 🤔
inclusivitybrandingcontentmarketing
Designed for all
Finally!

4 votes

Ends in 1d

Taylor's avatar
Taylor Fournier
pro
• 5h
I think the copy on the right feels more safe // inclusive, while the one on the left feels like it's taking a shot at its competitors. You're right, each one could be perfect dependent on the client persona—but as a consumer (who also works in marketing), I've learned that...
Jaclyn's avatar
Jaclyn Blute
pro
• 3h
That's an excellent point! It could also be read as speaking to someone's frustration after trying to find something that fits an under-served skin tone in beauty, but that's exactly the point. The way something comes across is very open to interpretation!
I've definitely...
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started