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Going for the New cover
Decided to change the cover of Earthful's project with a nicer mockup of the pouches. Which one would you click if you saw it in the discovery feed - a static nice mockup or a motion piece?
33 voted
72%
13 voted
28%
46 votes
Closed
Ohhhh this really nice honestly
The new cover is a stellar choice! Hanging the pouches on the clothesline creates a brilliant lifestyle context and immediately triggers an emotional connection. It gives the packaging a fresh, organic, and trustworthy feel that stands out beautifully in the feed. Great iteration!
The new cover feels much stronger for discovery it’s cleaner, more eye catching, and the product stands out instantly.
I really like this
i like it
Wow that is great
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looks really great
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Which hero design would make you download the app?
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Which one do you think is better? 👀
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Can’t take your eyes off this one. Literally, the eyes are the whole test A or B? Go with your gut, don’t overthink it.
P.S. The client already picked one. I’ll tell you which after you vote.
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Going with my gut: Option 2, Mark. The unobstructed eye ring with NOTICE is hypnotic on its own, while the Maison Cura card in Option 1 covers the best part of the eye. Curious if the client agreed.