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An especially fun project where I was asked by an architecture firm to design a masterplan report in the style of an editorial coffee table book. The project involved creating a base brand identity for the report that embodied the location they designed, and balancing an aesthetic editorial layout with lots of data and charts.
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I designed some fashion-inspired editorial layout explorations for the new fashion brand ASCIS
the layout system feels sharp.
Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.
Mind blowing job