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Taste Test
🧘Two Instagram post directions for ThriveX Yoga & Fitness Studio's Hot Yoga Class same event, same details, same "hot yoga class" headline in oversized editorial serif. Two completely different energies.
Which post makes you DM for a booking? 👇
14 voted
36%
25 voted
64%
39 votes
Closed
Golden Hour Flow for the booking, since the warm outdoor shot sells the feeling of the class and the serif still reads clean at thumbnail size. Studio Stillness is lovely but the back-turned pose puts a little distance between the viewer and the class.
Golden hour flow for me. 🧘
Golden hour flow gets my DM, that warm light makes "hot" feel inviting instead of intimidating. Studio stillness reads more like a general fitness brand to me. Did ThriveX already lean one way before you showed them both, or were they genuinely torn too?
Goldern Hour Flow.
For the first one Golden Hour Flow looks stunning
Golden Hour feels clam and envoke th right emotions
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Superb execution!
A closer look at the identity we designed for the Rylo rebrand.
I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity.
Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product.
So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark.
That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity.
One of those projects where a single idea grows into an entire visual language. Loved every minute.
Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most
World class