Minimal Brand Identity and Web Design for DedicatedMinimal Brand Identity and Web Design for Dedicated
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I took the face off the brand.
A square block on a shoulder bar. One arch for legs. No eyes, no smile, no pose.
Then I cut the wordmark down to EDICAT and let a single hard light do the rest.
Discipline isn’t a performance. It’s a stance.
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Wisdom's avatar
Stripped-down in the right way. Removing the face and leaning on a single hard light forces the mark to carry the fitness stance through posture and weight instead of a mascot smile, and the EDICAT wordmark sits cleanly under that decision.
Naim's avatar
this concept is so strong. taking the face off and letting the stance do the work - love that thinking. hard light choice is perfect for it too
Nicolette's avatar
this is such strong work & a brilliant concept to build, kudos to you!
Miglena's avatar
This gives Japanese design aura. Great job!
Denis's avatar
No face, still looks like it expects one more rep.
NexUX's avatar
creative design
Dim's avatar
I love this very much
MD ENAYET HOSSAIN's avatar
Love how seamlessly the brand elements align with the core message. Highly professional and visually captivating work from start to finish!
Patrick's avatar
Really nice type choices
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