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Messy mornings. Coffee spills. Rushing out the door.
Coffee is a daily ritual, but the waste behind it is rarely part of the conversation.
This design imagines a coffee experience that feels just as simple, but more conscious.
Do you think sustainability should be a standard for everyday coffee brands?
Yeah you can smell the coffee.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
brandingvisualidentitybranddesignerVisual DesignBrand DesignGraphic DesignAdobe IllustratorFigmaWebflow
The restraint here is the skill. Legacy brands need design that reinforces trust, not chases trends. This nails it.
Enjoying the last day of the Easter weekend, and revisiting one of my favourite projects.
Here's how the brand identity for Compani, a pet-first café, started as a moodboard vs how it came to life.
Case study is live here.
Love the type and color treatment!
branding work for a web 3.0 fintech project - full case study coming soon...
nice work
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