✨ Two logo directions. One final choice. For Belladia, I explored two very different approaches — one feels elegant and lightweight, while the other is bold, clean, and confident.

Which direction would you pick for the brand? 👀

A — Elegant & Refined B — Bold & Modern

Vote below 👇 and tell me which one feels more memorable! 🎨

I’d pick A — Elegant & Refined. It feels more distinctive and premium, especially for a beauty/lifestyle brand.

Blurring into the background of boring logos.

Hélène put it beautifully when she wrote, "While I have been proud of my former creation, so much of who I am and what I offer my clients had evolved to provide deeper more sustainable work...Kaitlyn saw something in my brand that even I had struggled to articulate. I was worried about my brand merging into the monolith of looking like any other wellness brands..."

This fear of fading, of becoming just another face in the crowd, is what strategic brand design eliminates.

Your brand becomes so singular that the competition fades away.

Check it out

This is really beautiful! I love the dark, mystic and literature vibe in this branding. Great job! 🖤✨