A unique and vibrant streetwear brand named 'Thread Theory' which gives youthful energy vibes. I designed this brand identity for a fictional streetwear label. The colour palette chosen is to provide a sense of newness and modernity. ✨ Thread Theory's vision is to make people express who they are instead of following trends and it stands on one concept- 'It's your story'. Its personality is bold, creative, uniquness and a little rebellious just like genz's. Brand identity carries your brand's image in people's minds. Creating a brand identity is not just about art, it's about presentation, about understanding the brand, understanding the audience and understanding its vision.