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#freelancegraphicdesigner its my first post with my own ideas and some inspiration so please show some love it's my first time hereand maybe ur guidance would be very helpful since I'm new 🫶🏻🫠
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PARALLAX — from sketch to final identity 🌀
Swipe through the design process behind this exhibition branding project — from raw, hand-drawn wave paths in Illustrator to the final kinetic typography system.
This is a brand identity for a contemporary art exhibition. Every letter in the logo design for "PARALLAX" was warped and adjusted by hand, line by line — no plugins, no shortcuts. This typography design technique reflects the whole concept: perception shifting depending on where you stand.
Going from hand-drawn wave paths to a full kinetic typography system is such a satisfying arc to see documented. How long did the whole process end up taking from that first sketch to final delivery?
✨ Logo Design Showcase – Lullaby Baby Care 🌙👶
Designed this elegant and minimal logo for Lullaby Baby Care, a brand dedicated to gentle care, comfort, and love for little ones.
The concept combines a sleeping baby, crescent moon, and soft pastel tones to create a warm, calming, and trustworthy identity that instantly connects with parents. Every element was carefully crafted to reflect purity, safety, and peaceful sleep.
A memorable logo isn’t just beautiful—it’s the first impression of a brand’s story.
💼 Client: Lullaby Baby Care
🎨 Service: Logo Design & Brand Identity
📩 Looking for a unique logo for your business? Feel free to DM me.
Follow @madart123 for more branding and logo design projects.
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Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
