The small labelled anchor points tying each particle cloud to its silhouette make this read like a field study rather than decoration. Are the colour gradients mapped to anything specific, or purely compositional?
They’re purely compositional! I used our in-house tool to explore how particle behavior and color could create organic forms. The anchor points add structure to the visuals, while the color variations help each composition feel distinct. Glad you noticed that detail!
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro