Last day of the month, I'd like to showcase four projects I've done this week.
But before I go, I'd like to leave the last words to Shakespeare:
"Fear no more the frown o' the great
Thou art past the tyrant's stroke
Care no more to clothe and to eat
To thee the reed, the reed is as the oak
The sceptre, learning, physic, must
All follow this and come to dust
All lovers young, all lovers must
Consign to thee and come to dust"
Day 4 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer, and this one caught my eye today.
I love the way that this one mixes typography, video, photos, and shapes. It does a great job with the mixed media style, and the transitions flow super nicely. The VO and sound design are also great; it guides you through the video and keeps you focused on it.
This was done by the team at Fern for Mezo.
10 days to breathe again is a digital self care and reflection journal designed to create a gentle calming experience for users. the final presentation showcases the journal in a polished product mockup designed to communicate the feeling and purpose of the digital product
Nocturne is a self-initiated fragrance house I built from the ground up, treated with the same process I'd bring to any client: strategy first, then design.
The brief was familiar: a fragrance inspired by the city after dark. Most fragrance branding solves that with common approaches such as moonlight, mystery, or gold foil details. I wanted to solve it with something more specific: what does after dark actually look like in an urban environment? Concrete, streetlight, wet pavement, the quiet stretch between one train and the next.
That question shaped everything downstream. An archetype chosen deliberately against category convention, Creator and Explorer rather than the more expected Lover or Magician. A material-first approach to the bottle and packaging. Sandblasted glass, a textured concrete-like cap, no gold, no ornament. And a running checklist I held every decision against throughout the project.
The case study covers the strategy behind Nocturne, not just the finished system: positioning, personality, the reasoning behind each material and typography choice, and how those decisions translated into the bottle, packaging, and campaign work.
I'd love to hear what you think, especially if you enjoy seeing the thinking behind a visual identity as much as the final result.