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Nórd — Brand identity & campaign for a fictional alpine optics brand
Nórd isn't a real product. It's a self-initiated portfolio piece — a fictional high-performance ski goggle brand I built end to end: naming, logo, brand system and full campaign. The goal was to take technical winter gear and give it the restraint and desirability of a luxury fashion label.
Process
As always, analysis before execution. I studied the codes of technical eyewear and alpine editorial — cold light, mirrored lenses, balaclava styling — and anchored everything to one idea: clarity in the whiteout. The name Nórd (north) drove the system, and the accent over the Ó became a "north tick" — a diacritic that doubles as a compass mark, the single spark of colour in an otherwise monochrome identity.
I built a mini brand manual (logo, colour, typography and an "N-System" of model and temperature codes like N-09 / −09°), then art-directed a full editorial campaign across registers — heroic low-angle portraits, cold atmospheric product shots and clean packshots — tied together by one visual system.
Direction & craft
Imagery was produced through my Augmented Art Direction approach: AI used as a precision instrument under tight creative direction, then refined by hand so the set reads as one campaign, not a folder of generations.
Deliverables: naming & verbal identity · logo & brand manual · art direction · full campaign · retouching · copywriting.
Design & direction: Vidrio.
The accent doubling as a compass tick is the kind of idea that lives or dies on the smallest application — a diacritic that reads on a poster can vanish once it's a 6mm mark moulded into a goggle strap. Did you end up with a simplified lockup for the physical product, or did the...
Spot on — exactly the risk. The tick only holds at large scale (posters, packaging). At strap/case size the wordmark drops to the monogram, with the tick as a solid built-in element — and at 6mm in rubber, colour is a lie, so it goes tonal/debossed rather than blue. The N-System...
Amazing work!
thankss Bella 🙌
Love how the typemark turned out! Very bold and feels daring 💪
appreciate it Vijay! 🙏 went bold on purpose — it had to read like equipment, not fashion. that glacier tick over the Ó doubles as a north marker too
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