Been experimenting with how far one simple beauty product can go with AI-assisted creative direct...Been experimenting with how far one simple beauty product can go with AI-assisted creative direct...
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Uliana Shakhova
• 4h
Been experimenting with how far one simple beauty product can go with AI-assisted creative direction.
For this experiment, I chose something intentionally simple: a black eyeliner.
The goal wasn’t just to generate beautiful images. I wanted to see how the same product could live across completely different visual identities — while still feeling like part of one campaign.
I explored everything from clean commercial beauty to product advertising, male editorial, alternative fashion, and a more experimental upside-down concept.
The challenging part? Product consistency.
Once you change the model, lighting, angle, environment, and creative direction, even a simple eyeliner can start changing its proportions, tip shape, or appearance.
That’s the part of AI content creation I find most interesting: not just generating an image, but art directing the output until the product and the idea work together.
Still experimenting, still refining — but I love how one tiny product can become five completely different stories.
Same product. Different worlds.
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