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Oatly got sued by the entire dairy industry. Their response was to publish the lawsuit and run ads about it. 🌾
Conviction is cheaper than advertising.
What's the boldest brand move you've ever seen? Drop it below 👇
https://www.instagram.com/p/DWXekZQj1--/?hl=en&img_index=1
#BrandStrategy #BrandDesign #MarketingStrategy #Oatly
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Every brand strategy project starts with a discovery questionnaire —
and inside it, there’s already a lot of the strategy.
The real work is knowing how to read it.
Part of my process is decoding those responses, identifying patterns, connecting signals, and understanding what the client is really communicating beyond their words.
So I built Brand Discovery Decoder.
The instructions are based on how I personally process client questionnaires:
– mapping responses into values and personality
– identifying positioning signals
– surfacing patterns and underlying themes
– highlighting gaps, tensions, and opportunities
Instead of starting from a blank page,
I start with a structured strategic base I can build from.
From there, I develop the brand direction.
Great work!
Your brand guidelines were broken before AI touched them.
Everyone's panicking about AI generated content going "off-brand." Entire companies are being built to solve this problem. 43% of marketers say their biggest headache is keeping AI outputs on-brand.
But your brand was already off-brand.
Before ChatGPT. Before Midjourney. Before any of it.
Your sales team was writing emails that sounded nothing like your website. Your product team was shipping UI that contradicted your marketing. Your CEO was posting on LinkedIn in a completely different voice than your brand deck.
The problem was never AI. The problem is that most brand guidelines are a 100 page PDF that nobody reads, built by a designer who never talked to sales, approved by a CMO who left 18 months ago.
AI didn't break your brand consistency. It just made the inconsistency impossible to ignore because now there are 10x more touchpoints moving 10x faster.
The fix is building a brand system that actually works on real surfaces such as your website, your product, your outbound and not just in a Figma file nobody opens.
That's what we build at Bright Studios. The brand identity AND the website, shipping together. Because a brand that doesn't live on surfaces doesn't live at all.
It's been a while since I was active so thought I'd start off by sharing one of my recent branding projects which started out as a can design for a quick collab and spiralled into creating a whole brand world! Let me know your thoughts!
Brand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshoppackagingdesignexpertsKittlbranding
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