The adidas Tang CNY jacket has been everywhere and for a reason. BTS, FLORA helped me keep the whole system connected from base jacket inputs to surreal scenes and object-only hero visuals. It made it easy to track variations, keep consistency across colorways, and iterate without breaking the visual language. It’s bold, heritage-coded, playful, and adidas even extended it to pets, turning the jacket into a shared lifestyle piece. For this spring campaign, I didn’t treat it as a single product visual. I built a cohesive surreal spring world around it. Same jacket. Same palette. Same softness. Different scenes, all connected. Disclaimer: This is a personal and fictional project. This ad is not affiliated with adidas.