Why Simple Logos Can Carry an Entire Brand IdentityWhy Simple Logos Can Carry an Entire Brand Identity
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🌶️ Spicy take from my latest identity project
Brianna Doe’s entire logo is her name and a dot. And it does more work than most of the “unique” logos I scroll past on socials.
A logo only has to IDENTIFY a brand. Defining it is the job of everything else: creative direction, color & font systems, imagery.
Complicated logos impress other designers, simple ones work for the client.
Check out the full case study to see how a simple logo carries an entire brand identity
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Miglena's avatar
Lovely palette. I'm sure the client is stoked.
Noah's avatar
Great work
Andrés's avatar
Red Mage logo
Great work. You can tell Brianna's energy from the brand immediately
Wisdom's avatar
Agree on the split of labour - the mark identifies, the system defines. Brianna Doe's single-dot approach proves the point: restraint in the logo frees the creative direction to do the heavy lifting.
DESH's avatar
Looks fantastic! 💎
Mostafa's avatar
I like your business card design logo designs and posters they are great nice job Hanna 🎉🎉🎉
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