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🌶️ Spicy take from my latest identity project
Brianna Doe’s entire logo is her name and a dot. And it does more work than most of the “unique” logos I scroll past on socials.
A logo only has to IDENTIFY a brand. Defining it is the job of everything else: creative direction, color & font systems, imagery.
Complicated logos impress other designers, simple ones work for the client.
Check out the full case study to see how a simple logo carries an entire brand identity
Lovely palette. I'm sure the client is stoked.
Thank you Miglena! I'm not used to blue and red to be honest, but this time it was needed hahaha. And yes, she LOVES her brand!! 🥹
Great work
Thanks!
Great work. You can tell Brianna's energy from the brand immediately
Then i'm a happy human, thank you!!
Agree on the split of labour - the mark identifies, the system defines. Brianna Doe's single-dot approach proves the point: restraint in the logo frees the creative direction to do the heavy lifting.
Well said! 💯💯
Appreciate the kind reply, Hanna. Glad the restraint angle resonated - it's one of those shifts that makes everything downstream easier once the mark stops trying to carry the whole brand.
Looks fantastic! 💎
Thank you!!
I like your business card design logo designs and posters they are great nice job Hanna 🎉🎉🎉
They're not exactly business cards, but more like covers or separators, but thank you so much, appreciate it!!
That's great🎉🎉
Pardon Hanna❤️
Great point. A simple logo can be much more memorable when the full brand identity does the storytelling.
Yes, exactly!!
It does really work!! That's such a great color palette btw. And yes, there's no need for a logo to be unique if it doesn't work in the first place.
Thank you Reda!! And yes, and it took me a looooong time to understand, let alone incorporate it in my design process 😂
love the colors!
Thank you so much!!
The network for creativity
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The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
Just in time for Halloween! 🎃🔮 Excited to share this mystical tarot reading app concept, inspired by a little spooky season magic. Would love to hear your thoughts! ✨
Excellent work!
