A while ago, I had the privilege of working for none other than Ben & Jerry’s to film their Free Cone Day in the Netherlands.

In addition to filming and photography, I was responsible for handling filming rights, as the footage would be used in their global marketing campaigns. It was an incredible feeling to contribute to something so much bigger than myself.

To this day, it remains my highest-paid one-off project. Considering it only required some prep and a half-day shoot, totaling eight hours of work, the rate I was able to charge was something I never had done before in my carreer! The footage was featured in their 2023 global campaigns, and I am still so grateful for the opportunity, which has since led to several more projects including internal work for Unilever.

just woww! i can feel the last image in my mouth 😂

A personal art direction study inspired by Aperol.

Concept: “Fresh dip like a…🔥”

This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.

By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.

The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.

This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.

Cool!!