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Three Elements. One Identity.
A technology-enabled platform helping architecture and engineering firms build for the future.
The symbol combines the letter “A”, a strong foundation, and a subtle pathway in negative space, representing infrastructure, connection, and long-term progress.
The result is a clean, timeless mark designed to communicate stability, growth, and forward direction without relying on traditional A&E clichés.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
Mirella Skin & Beauty — A Refined Identity for a Modern Beauty Brand
A refined visual identity concept created for a modern beauty brand.
The direction combines soft neutrals, warm gold accents and elegant typography to create a sophisticated yet feminine look. The custom monogram adds a personal touch to the identity, while the subtle handwritten element brings softness and individuality to the brand.
The concept includes:
— Logo design
— Monogram / secondary mark
— Color palette
— Business card design
— Logo variations for different applications
The goal was to create a timeless identity that feels elegant, personal and effortlessly luxurious. ✨
#BrandIdentity #LogoDesign #BeautyBranding #VisualIdentity #BrandDesign #GraphicDesign #BeautyBrand #Branding
Calypso Home ✦ Logo, 2024
In myth, Calypso was the nymph who welcomed travelers home. Her raised arms became the "Y", holding a star.
One custom letter, built to survive metal, glaze and leather.
Full case study in my portfolio.
The last project from 2024, just added to my refreshed portfolio.
Got a project ? Let's talk about it.
Turning Calypso's raised arms into the Y holding a star is the kind of story that makes a logo stick, the myth is baked right into the letterform. Built to survive metal, glaze and leather shows you designed for the real product, not just the deck. Beautiful mark.