A refined visual identity design concept created for ATELYA, a contemporary interior architecture studio focused on timeless, functional, and human-centered spaces. The identity combines minimalist typography, warm neutral tones, and architectural-inspired textures to create a sophisticated and cohesive brand language. The visual direction balances modern elegance with a sense of warmth, reflecting ATELYA’s approach to thoughtful interior environments. The project explores the application of the brand identity across logo design, color palette, typography, stationery, and editorial-style brand presentation. Every element is designed to communicate clarity, sophistication, and a strong connection to architectural aesthetics. A visual identity concept built around the idea that great spaces are not only designed to be seen, but to be experienced.

Warm neutrals and architectural textures are the right instinct for an interior studio: the identity ends up echoing the material palette of the spaces themselves, which is what makes it feel earned rather than applied. I would also pressure-test the mark at signage and...

MIDDAY — the sandwich bar that turns every lunch break into the best part of your day. 🥪💚 This brand identity is built around bold typography, vibrant green and yellow tones, and playful illustrations to create a fresh, energetic, and unforgettable experience. Every touchpoint—from packaging and menus to social media and storefronts—works together to give MIDDAY a fun, confident personality that stands out. Available for branding & packaging projects. For inquiries, check the link in my bio. #brandidenty #branding #foodbranding

Brilliant use of color psychology! The yellow and green immediately trigger that fresh, delicious lunch break feeling. The illustrations add so much character!