Two short motion ads for Instaheadshots, an app that turns ordinary selfies into studio-quality professional headshots with AI.
🎬 Ad 1: "Slide to Unlock" (10s)
A product-flow spot. It opens on a glowing slide-to-unlock button, then shows the app's processing and generating screens as a casual selfie becomes a polished headshot. It ends on the brand and a "Try Instaheadshots" CTA.
🎬 Ad 2: "Everyone's Upgrading" (20s)
A social-proof spot. Notification cards stack up as Sarah, Daniel and Priya each post a new profile photo within one week. The punchline is "everyone is using the exact same Instaheadshots to upgrade," which works on FOMO and ends on a clear CTA.
What I did: concept, motion design, UI animation, kinetic typography, sound sync
The goal with OREYN was to create a skincare brand that felt luxurious, calm, and refined without making it feel too cold or clinical.
During the moodboard phase, I kept coming back to rich burgundy tones, soft neutrals, botanical details, and elegant typography. That direction felt like the right balance between nature and sophistication.
From there, the visual identity started to take shape around one simple idea: making everyday skincare feel more intentional.
The botanical elements brought in a natural, softer side, while the serif typography and deeper tones helped give the brand a more elevated feel.
That mix became the foundation for the packaging, campaign visuals, and the overall look of OREYN.