W124 Mercedes-Benz Boxer Club Indonesia – Community Branding & Social Media Campaigns
This project showcases a collection of promotional and social media designs created for W124 Mercedes-Benz Boxer Club Indonesia (Jakarta Chapter).
The work covers a wide range of community activities including automotive gatherings, sporting events, social events, commemorative campaigns, motorsport support activities, and member engagement programs.
The objective was to maintain a strong and consistent visual identity while creating engaging content tailored to different event themes and audiences. Each design was developed to increase participation, strengthen community engagement, and reinforce the club's brand presence across digital platforms.
My responsibilities included creative direction, concept development, visual storytelling, layout design, image compositing, typography, event branding, and social media content creation.
Over the years, I have contributed to the majority of the chapter's visual communication materials, helping build a recognizable and consistent brand identity for the community.
Services:
• Social Media Design
• Community Branding
• Event Promotion Design
• Visual Campaign Development
• Creative Direction
We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
Rather than creating a logo in isolation, we developed a scalable identity system that helps the brand communicate consistently across digital touchpoints and build stronger recognition as the business grows.
The focus:
→ Clearer brand positioning
→ Stronger visual recognition
→ More credible & professional presence
→ Consistent communication across touchpoints
→ A flexible identity system built for long-term growth
Deliverables: Logo Identity · Visual System · Typography · Color Direction · Brand Guidelines · Logo Construction & Clear Space
Brand Strategy | Brand Identity | Logo Design | Visual Identity | Brand Guidelines | Business Branding
The dark-background rule is the one I'd want numbers on before committing to it. A big share of the audience is browsing in dark mode, where a dark thumbnail sits against a dark UI and loses its outer edge entirely, whereas the yellow one here keeps its shape in both themes. Do...
What did ads look like before typograhy was a file you could have in your computer and replicate multiple times?
Another little tour through The History of Design 1890–1959, this time looking specifically at how designers were treating type as an image rather than simply information. Previous post here.
Eugène Grasset, 1893 — beautifully controlled lettering and organic forms.
Toulouse-Lautrec, 1903 — expressive lettering becoming part of the energy of the poster.
Ernst Klimt, 1892 — decorative type working alongside illustration.
Louis Rhead, Harper's Bazar, 1892 — type, image, and ornament interacting as one visual system.
What I love about these references is that the type is part of the image.
Show me one historical typographic composition you’d steal inspiration from today. 👀
The Beggarstaffs' cut-paper posters from the late 1890s — the lettering sits in the gaps the shapes leave rather than on top of them. I still think about that when a wordmark has to live inside a busy pack layout: let the silhouette decide where the type goes instead of the grid.