So, what is ROSI?

A few cans. Five colours. One very simple fish. A ridiculously large wordmark.

And hopefully proof that everyday products don’t have to look everyday.

The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.

What if Google Maps had been designed in the 1920s? 👀

For the #revival challenge, I reimagined Google Maps through the visual language of Soviet Constructivism. Routes become bold diagonals, turns become oversized arrows, and ETA and distance become strong typographic statements. Navigation stops feeling like a quiet interface and starts feeling like a piece of graphic propaganda telling you exactly where to go.

Such a fun exercise in taking something extremely familiar and asking how differently it could have been designed in another time.

Your turn! What modern product would you send back in time, and to which era? 👀

Curious whether the diagonals fought you at phone size — Constructivist posters were built for one long look from across a room, while a nav screen only gets half-second glances from someone already moving. For your question: airline safety cards, sent back to 1960s Swiss...