I designed the primary logo for Screen Charm, a video and screen recording brand, wordmark plus i...I designed the primary logo for Screen Charm, a video and screen recording brand, wordmark plus i...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
I designed the primary logo for Screen Charm, a video and screen recording brand, wordmark plus icon in a horizontal lockup.
It's for a product that lives as a small icon most of the time, an app tile, a browser extension button, a favicon, a channel avatar. So the mark had to survive being shrunk far more often than it gets shown large.
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.