Which hero direction feels right for this founder-focused brand?

While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.

Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.

Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.

Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?

I like worm Olive most because it has different personality

AMSW — Brand Art Direction & Visual Identity

A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.

The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.

I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.

Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design

Tools: Adobe Photoshop · Illustrator

Is this made with AI?