A municipal swimming centre's registration form was technically functional but created unnecessary friction for parents signing up their children a task that should take minutes but felt overwhelming.
Core problems identified ⬇️
1. Single long-scroll form with no sense of progress or completion time
2. All time slots pre-selected by default, forcing parents to manually deselect irrelevant options
3. Poor scannability: inline labels, inconsistent field widths, and section headers in colour rather than hierarchy made it hard to read at a glance and easy to miss fields entirely
Redesign approach:
Restructured into 3 logical steps: lesson preference first, personal details second, payment last. This order follows the parent's natural decision flow: does this work for us → here's who we are → here's how we pay.
The day selection was rebuilt from a confusing pre-checked grid into clear pill buttons grouped by ochtend/middag to reduce cognitive load and eliminating the default-selection error pattern.
No new content was needed, only reframing what was already there.
Speculative redesign based on a publicly accessible form, created to demonstrate UX audit and form design methodology
A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.
Which brand showreel preview design would you choose - Silver & Ropes or Purple Stones? ⚡
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