Experimented a bit today with Krea and image generation for a case study I’m putting together around AI EarPods connected to OpenAI.
The focus has been on creating fashion-forward product imagery and art directing a world that feels specific to the identity, rather than just generating nice-looking AI images.
The trickiest part has been product consistency. Especially getting the EarPods to actually sit snug in the ear. If you’ve worked through this process, you probably know the struggle 😅
Simply telling AI to “make it fit more snug or in the ear” doesn’t always work. It loves to reinterpret the product every time.
Still experimenting, but getting closer. If anyone has found a good workflow for keeping products consistent across AI-generated shoots, I’d love to hear it!
Most luxury eyewear brands sell frames. Very few sell the feeling of putting them on.
Orelux was designed to close that gap. Not just with product shots but with a world. Editorial campaign photography of real people wearing real confidence. A hero that says "See the World in Style" and means it before you scroll once.
The home screen sets the tone full-bleed lifestyle imagery, an in-app try-on preview, and an "Explore Collection" CTA that earns the click.
Three sections. Every reason to buy answered before the question is asked.
This is what luxury e-commerce looks like when the design respects the product as much as the person wearing it.
Does this feel like an eyewear website that converts browsers into buyers? 👇