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One of the easiest ways to ruin a design?
Make everything important.
Make the logo bigger.
Make the headline bolder.
Highlight the discount.
Make the CTA pop.
Add the reviews.
Don’t forget “Free Shipping.”
Oh, and the product needs more attention too.
At some point, the design stops communicating and starts negotiating.
Every element is fighting for the same 2 seconds of attention.
And when everything is shouting, nothing is leading.
I think one of the most underrated design skills is not knowing how to make something stand out.
It’s knowing what should NOT stand out.
Because visual hierarchy is ultimately a decision about priority:
What should I notice first?
What should I understand second?
What do I need to believe?
And what should I do next?
This becomes especially obvious in advertising, where attention is limited and every extra message competes with the one that might actually make someone care.
Sometimes the best design decision isn’t adding another element.
It’s having the confidence to let one idea win.
Designers: what’s the one thing you’re most often asked to “make bigger” that absolutely does not need to be bigger?
#GraphicDesign #DesignThinking #VisualDesign #CreativeStrategy #PerformanceCreative
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Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
After a great response on my portfolio last week I decided to turn it into a
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It's a modern, type-led portfolio with smooth scroll transitions in every section and a clean, confident aesthetic that's built to look professional. Easy to customise, easy to make your own.
See it live
Check it out, experiment, break it apart, and make it yours. Happy building! and if you use it, I'd love for you to leave a review :)
Check it out in the Framer marketplace - https://www.framer.com/community/marketplace/templates/nina-park/
Love this!
brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories.
scent is the fastest way back to a feeling. VELA was designed to take you there.
if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.
Beautiful work!