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I designed Velour, a fashion app, and the first thing I made wasn't a screen. It was a list of six problems. 🧵
Before designing anything, I wrote down what makes shopping apps forgettable. Generic feeds, no point of view, discovery that feels like a search bar instead of a magazine. Then every screen became an answer to one.
What shaped it:
A home feed that reads like a curated editorial, not an endless grid
Minimal and high contrast, so the clothes carry the colour and the interface stays quiet 🖤
Discovery, checkout, and tracking as one continuous feel, not three apps stitched together
The design gets easy once the problem is honest. Most weak products skip that step.
Full case study is on my profile; I think you'll love it. ✨:
Diagnose before you design, or let the problems surface?
#productdesigner #mobiledesigner #ux #designsystems
Amazing.
Thanks!
Always diagnose first. Skipping the problem definition phase is exactly why so many modern shopping apps look like identical. What were the specific six problems you initially wrote down?
Honestly, this made my day. Most people just look at the screens and scroll on, so it's nice when someone asks about the thinking. 🙌
Here's what I actually scribbled down before opening Figma, the six things that kept bugging me about fashion apps:
1. Discovery that throws...
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