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Conceptualized a massive on-ground campaign for Mahindra's XUV 3XO with my team, turning a relatively unknown SUV into a city favourite.
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This project explores how a top-tier international automotive experience could look if applied to the local market in Uruguay — and scalable across LatAm.
Most automotive websites in the region still rely on outdated patterns, limited interactivity, and low investment in digital experience. This concept challenges that by reimagining the car buying journey with a premium, product-driven approach.
The design focuses on clarity, visual hierarchy, and interaction. Users can explore the vehicle through a clean interface, switch between exterior and interior views, preview color options, and access key specifications without friction. The experience is built to feel closer to a digital product than a traditional website.
This is part of an ongoing exploration where I’m building a collection of high-quality, industry-specific web concepts — showing how local businesses could elevate their digital presence to match global standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
Interactive Interior 360°
A membership brand built on GPS coordinates. No fixed logo, just the exact location of the first swim. Identity that trusts its audience completely.
Can a browser handle a full 3D Battle-Race? 🏎️💥
I challenged myself to build a complete 3D Game Experience 100% natively in Omma for the Buildathon! 🚀
What’s inside:
🛸 Interactive Showroom: Explore futuristic vehicles in a full 3D view.
🏆 Progression System: Choose and unlock levels with unique environments.
⚔️ Dual-Mode Gameplay: Switch between Realistic Racing (AI competition) and high-octane Battle Mode (with weapon transformations!).
The goal was to push the boundaries of what's possible in web-based 3D.
🕹️ Play the Prototype Live: https://omma.build/p/game-style-prompt-system-guide-g9k22s
Let me know your thoughts on the Battle Mode! 👇
it would be a lot more fun if you add turning points and more visible tracks using Omma!
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