Blue, neon and black. Yes, on purpose. Tech has its own visual language — glow, contrast, that powered-on feeling. With Kobalto, we didn’t try to escape the cliché, we gave it dimension. The name comes from cobalt, one of the essential elements inside modern electronics, sharpened with a K for edge and recall. And the neon doesn’t just sit on the surface — it leaks through the packaging, like light escaping from inside the box. As if the product is already on before you even open it. In a category built on energy, the identity needed to feel charged. 🔋