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Brand identity created for PASSOS MOBILE, a premium iPhone store.
Challenge: The client needed a modern, minimal and luxurious logo that conveys trust and high value to stand out from common tech stores.
Solution: I designed a clean, memorable wordmark with a premium feel. The concept focuses on minimalism and strong typography to position the brand as an Apple-level store.
Deliverables: Primary logo, secondary logo, black & white versions, and brand mockups.
Designed to help tech stores sell more by looking more premium.
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